This self-initiative project allowed us to experiment and develop our own intuitive techniques to integrate photography and 3D CGI environments.
We intended to use rough textures and materials to achieve a contemporary and minimalist look and feel.

We produced 3D CGI sketch ideations. Products were then modeled and highlighted in a 3D CGI scene. Once the camera angle, display, textures, and lighting were satisfactory, we reproduced the same mood and vibe (in terms of lighting and vibrance) in our studio and took an HD photograph of the product. Subsequently, we outlined the product and integrated it into the 3D CGI scene. This methodology allowed us to produce images with a distinct edge and mood, which would have been extremely difficult or impossible to achieve with conventional set-design techniques.

Sandra & Alex

Contemporary Swiss Icons

  • Year

    2021

  • Roles

    Art Director, 3D Artist, Photographer

  • Tools

    Cinema 4D, Photoshop

  • Themes

    Beauty, Luxury, Fashion

Sandra & Alex

Get It Studio is the fruit of the collaboration between Lausanne-based designers Sandra & Alexandre. Constantly oscillating between the physical and digital worlds, they carefully design each element and develop tailor-made solutions, from idea to production, in order to unveil a new brand, launch a product or explain a concept. From art direction to design and animation, their collaborative and transdisciplinary method enables them to offer a broad content palette, always filled with emotions!

Publications and awards

Slanted Magazine, Stir World, Aiga Eye on Design, Fubiz, Page Magazine, Inspiration Grid, We and the color

Brands

Google, Uniqlo, Logitech

collaborate with Sandra & Alex

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

brief his agent