Google Nabla Font Digital Sculpture

Google approached us to create an artistic re-interpretations of their Nabla Font. Our collaboration aimed to develop five-letter sculptures that spell out the font's name. Our visual research evolved around Nabla's characteristics, which are isometric and variable with depth and highlight axis. The idea was to add a bit of a retro- 90s touch with bright colors and a lot of playfulness using inflated shapes.

Sandra & Alex

Google Nabla

  • Customer

    Google

  • Year

    2022

  • Roles

    3D Animator, Direction Artistique Motion Design 3D, 3D Artist, 3D Modelers

  • Tools

    Cinema 4D

  • Themes

    Technology, Font

  • Medias

    Website

  • Team

    Creative Direction: Nando Costa

    Art Direction: Mike Guss

    Producer: Belinda Reichle

    Design & Animation: Get It Studio

Sandra & Alex

Get It Studio is the fruit of the collaboration between Lausanne-based designers Sandra & Alexandre. Constantly oscillating between the physical and digital worlds, they carefully design each element and develop tailor-made solutions, from idea to production, in order to unveil a new brand, launch a product or explain a concept. From art direction to design and animation, their collaborative and transdisciplinary method enables them to offer a broad content palette, always filled with emotions!

Publications and awards

Slanted Magazine, Stir World, Aiga Eye on Design, Fubiz, Page Magazine, Inspiration Grid, We and the color

Brands

Google, Uniqlo, Logitech

collaborate with Sandra & Alex

An idea? A project?
Simply drop us a line to chat about it, and we’ll shape together the right solution for you.

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