Driving home for Christmas in a Mini — Winter Campaign

This is the MINI Christmas campaign, based on Chris Rea's iconic song 'Driving Home for Christmas'. Though this Christmas hit has become iconic, we don’t necessarily know much about it — or its very close connection to MINI. Rea actually wrote this song in his Mini, while with his wife in traffic on a Christmas Eve of 1978. This is a Christmas visual tale revealing this lovely story.

​These illustrations were used for the Global Christmas campaign for MINI, encouraging people to share their own Christmas/ Mini stories.

Paul Sirand

Mini Cooper - Winter Campaign

  • Client

    Mini

  • Year

    2026

  • Roles

    Illustrateur

Paul Sirand

Represented by sensoart

Paul Sirand is an illustrator and art director based in Paris. His work is primarily driven by color, used to shape atmospheres with strong yet balanced contrasts. The scenes he depicts are distilled to their essentials and subtly reinterpreted. The result is a gentle, sometimes suspended atmosphere, where simple situations take on a more poetic or slightly offbeat dimension.

Publications and awards

World Illustration Award, Society of illustrator, Club des DA

Brands

Mini cooper, Danone, Guide Michelin, Ritz Paris, Goyard, Carlton Cannes, Artcurial, Eurotunnel Le Shuttle, Dr. Martens, Airbnb, NV Gallery, Alain Ducasse, Tequila Patròn, All Accor, First Horizon Bank, Le Monde, Monocle, Vanity Fair, Wall Street Journal, Cultura.

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